I need to build an Author Brand?!

As I continue on my writing journey I learn something new every single day. Not only do you need to market your book, create a writing brand, strategies for reaching new readers, booking events; you need to develop who you are as a writer. I have learned that this is one of the most important aspects of your writing career. Whether you are writing for selfcare or attempting to break through into the publishing world; you must discover who you are to the core. What do you value? What is your most cherished ideals? How do you want your future readers to relate to you? These are only a few deep dive questions to ask yourself when creating your author brand.

One of my fundamental practices is to learn and research all the things. I love to discover new knowledge, for knowledge holds power. With it you can conquer anything you wish to tackle. A new item I discovered was the idea of developing an Author Brand. I never truly thought of this until I read a blog post by Naomi D Nakashima. She discusses the importance of building your brand as a person seperate from your writing. You are not your book. Your personality and life experiences influence who you are and the perspective of your writing. This was such an eye opener for me. I always thought my marketing should be focused on my book, the genre, and such. There is so much more than just the book. There is you!

In building your author brand you can communicate to your future and current readers what they can expect in your upcoming writings. You build a connection and bond with your readers that can transcend the universe. As I jump into this time of self-discovery, I will challenge myself to truly see me. What mark do I want to leave in this world? Who do I want the world to see as my authentic self. I feel this may be heart wrenching but once I complete the process I will have a clearer view of who I am and who I want the world to see.

Stay tuned for Part 2: The Beginning of my Author Brand

Fenix Rising